Companies often think they have a sales or marketing problem or a need to add a new product feature when they have a user experience problem. The product, service or technology isn’t easy to use, ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

Jerry Cao is a content strategist at UXPin — the wireframing and prototyping app — where he develops in-app and online content for the wireframing and prototyping platform. For details and visuals of ...

One thing that is certain about website creation is that no user wants to go to a site that gives them a bad experience. When a user encounters such a site, they will quickly turn away—causing you to ...