Amazon is testing new shopping and health assistants as it dives further into generative artificial intelligence. One feature, called Interests AI, prompts users to enter conversational search queries ...

Amazon highlighted the start of its newest AI test, "Buy for Me." The feature will be present to a limited group of U.S. customers in the search results when looking up products. The Buy for Me AI ...

As a product reviews analyst at the Good Housekeeping Institute Textiles Lab, I've tested and reviewed my fair share of mattresses (150 in the past year alone!). But there's one specific mattress ...

Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek), which states that sponsored ...

Amazon, in an effort to infuse generative artificial intelligence across a wider swath of its e-commerce universe, recently began testing a shopping assistant and a health-focused chatbot with a ...