Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips. "We're doing our best to mitigate the huge increases that are being passed to us,

Rising component costs and a major leadership transition mean Apple hardware prices could jump well before the iPhone 18 launch.

Apple says soaring memory chip costs driven by AI demand have forced it to raise prices of iPads and MacBooks, with more products potentially affected.

After Apple CEO Tim Cook confirmed that prices for Apple products will increase, a new report suggests how much the iPhone may cost.

Apple has raised prices on Macs and iPads by 15% to 25%, blaming a surge in memory and storage chip costs driven by the AI data-center boom. CEO Tim Cook told The Wall Street Journal the increases were "unavoidable,

Apple Inc.’s (NASDAQ:AAPL) decision to raise MacBook and iPad prices sparked criticism from Sen. Bernie Sanders (I-Vt.), while Wedbush analyst Dan Ives defended CEO Tim Cook’s decision as necessary to protect profit margins.

Apple rarely passed rising component costs directly to buyers. Here's why today's price hikes feel different from anything the company has done before.