An exploration both artistic and scientific, Jonah Lehrer’s Imagine: How Creativity Works tells us why a walk can lead to a big idea and how brainstorming dulls imagination. FC: How does creativity ...

If you’ve ever considered yourself a non-creative, Jonah Lehrer’s latest book, Imagine: How Creativity Works, will convince you otherwise. The author of Proust Was A Neuroscientist and How We Decide ...

It drives me crazy. Whenever I mention my research on creativity, people invariably tell me how they wish they could be creative. When I ask them why they think they can’t be, they explain how they ...

There are three and only three ways to create. They come from connective, component and blank page creativity. That’s it. Those three. If you want to “make new things or think of new ideas” as Webster ...

The singular comedian John Cleese — before he went down the rabbit hole of his bitter divorce — once described creativity as the essence of play. Citing the Berkeley psychologist Donald Mackinnon, ...

There are two main types of motivation: intrinsic and extrinsic. Intrinsic motivation comes from within the task itself, and directly by the value of the benefit from completing it. Extrinsic ...