A consumer just scans the code already on the package, and the application provides product related information. The application now serves as an assistant to consumers doing product research in-store ...

Once upon a time, a restless cashier would eye each and every item you, the consumer, purchased and key it into the register. This took skill but also time—and proved to be an imperfect way to keep ...

Universal Product Code apps for the iPhone let shoppers find additional information and perform price comparisons on products while inside a store. They also let allow an iPhone to serve as a front ...