Simple as it may sound, attributing a session to its traffic source can be tricky, even impossible. This post details the role that UTM parameters play in traffic attribution in Google Analytics.

Google Analytics, which can analyze users who access the website, allows you to analyze the access route of users in detail by adding 'UTM parameters' to the URL of the website. At the time of writing ...

You can track all of your social media traffic, and you can track it for free: all you need are Google Analytics and a little bit of UTM codes. It’s OK if you don’t know off the top of your head. (I ...

Google's John Mueller had to say that links that have UTM parameters, or tracking parameter, added on to the end of the URL, does not make them unnatural links. I often wonder where these myths come ...