Artificial intelligence tools are transforming how businesses approach marketing. Powerful AI software can analyze data, forecast trends and fine-tune campaigns to maximize marketing ROI. Generative ...

As executives attempt to keep up, they may feel that what they're doing with AI and what’s actually happening in their offices is separated by a growing chasm. While 88% of marketers report using AI ...

AI will generate videos, images, captions and body copy. Do not just copy and paste these items as they are generated and use them as your campaign. If you and your competitors provide the exact same ...

AI is a primary focus in Salesforce’s 10th edition of the State of Marketing, but integration, data fragmentation, and skills gaps suggest the transformation remains uneven.

Harvard’s Suraj Srinivasan and Stagwell’s David Sable explore whether AI can truly create—or only imitate.

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...

And this isn’t just a scrappy tactic used by small teams with tight budgets. Even big legacy brands now use GenAI to scale creative output and personalize messaging, without sacrificing brand voice or ...

AI is not a content generator. It is an operating model shift. It changes how work gets done across every function. It rewrites workflows. It redefines roles. It impacts decision making at all levels.

Prompt engineering is essential for maximizing AI’s capability, emphasizing the importance of precise input for quality output. AI collaboration should be iterative and precise, with role-based ...