Transitioning to fixed or project-based pricing demands a thoughtful reengineering of how firms scope, staff, and sell their services, Deborah Ruffins writes.

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

James Jay Barber, President and CEO, opened by noting his transition into the role and outlined a focused strategy: "what I believe this business needs now is a sharp focus on commercial processes, ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

The changing landscape of drug pricing policy in the U.S. has implications for the global pace and direction of innovation. Drug policy changes are being influenced by perceptions of the value of ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly ...