If you rely on ad impressions, measure ad impressions or otherwise buy or sell digital advertising, be aware that we are reaching the end of a lengthy process. Likely by the end of December 2013, the ...

NEW YORK, May 18, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has received the industry's first accreditation for Connected TV ...

The Media Rating Council has extended DoubleVerify’s accreditations to include impression and viewability measurement and reporting for display and video ads on Facebook and Instagram. This marks the ...

Integral Ad Science (IAS), the media measurement and optimisation platform, today has received accreditation from the Media Rating Council (MRC) for its server-to-server (S2S) integration of Amazon ...

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (4th January 2023) announced that the company has received Media Rating Council (MRC) accreditation ...

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Integral Ad Science (IAS), a specialist in digital media quality, has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC).

As the holiday season approaches, new definitions and measurement standards for in-store retailers will provide transparency and consistency across retailers, brands and CPGs, as well as guidelines ...

This new solution enables media owners to more accurately measure audience impressions, reach and frequency for DOOH and provides advertisers with high quality impression data to better understand the ...

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. However, some may not provide any metrics at all.

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions ...