Salesforce.com's planned expansion into a new market may be its biggest challenge yet. The company, which offers a service that allows salespeople to track leads and account information online, plans ...

As their small businesses grow, most business owners reach a point where they consider investing in customer relationship management (CRM) software. At the most basic level, a CRM solution can help ...

The adage “information is power” especially applies when it comes to dealing with your customers. Whether you’re trying to prospect for new customers or service (and grow) your existing ones, the more ...

CRM’s roots go all the way back to the 1950s with the invention of the Rolodex, which remained a staple on the desks of marketing and sales professionals around the world for decades. Then in the late ...

Web-based CRM also enables agents to escalate calls to more experienced employees. For example, Oracle (Redwood City, CA) works with the US Navy's Department of Personnel, which opened a call center ...