You finally got traffic. A few hundred visitors a day. A spike from Product Hunt. Maybe a decent post hit on X or LinkedIn. But nothing really changed. Signups barely moved. Demos didn’t book ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to thrive. Central to this analysis is the concept of the conversion rate, a ...

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

Almost every online business’s marketing team works to get people to visit their website, which will turn their interest into a lead, and to then turn that lead into a final sale. This is a simplified ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

In Q4 2024, the average Conversion Rate was 4.8% (averaging across all countries, platforms, and industries) according to our research. This overall average benchmark is limited in its usefulness. To ...

If conversions are the mother lode of profitable marketing, what’s the best strategic approach to improving them? I recently asked Razorfish chief performance officer Joey Wilson to share his ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. In retail, combining an increase in conversion rate with an increase in average order ...