Smuggler’s Mark Molloy and Somesuch’s Kim Gehrig each have two spots among the six finalists.

Alyssa Buetikofer discusses balancing broad appeal with cultural relevance, why frequency matters more than penetration and ...

Growth comes from new buyers, not from doubling down on the diehards.

Alyssa Buetikofer discusses balancing broad appeal with cultural relevance, why frequency matters more than penetration and the growing role of creators.

Mother London’s new spot comes as Anthropic is collecting public concerns and promising transparent follow-up.

Amsive commissioned Forrester Consulting to conduct a Total Economic Impact™ study examining organizations that adopted an audience-led marketing model across channels. The study found a 40% increase ...

The in-house campaign shows how the updated tech leads to smoother, more human exchanges.

David&Goliath and director Adam Berg blend CGI with practical effects to frame rival compact SUVs as playthings.

The Immigrant Factor” reshuffles the tournament favorites by sending stars back to their ancestral roots.

Small Agency Network members Alastair Merry and Mary Lou Bunn from the Flower Shop chopping it up with Ad Age Reporter Brian Bonilla during an exclusive member meetup at Cannes. ( ...

Beauty brands are using AI for data mining, content creation, chatting with loyalists and for product discovery in order to deepen consumer connections.

The Expedia-owned travel brand is using generative AI to help scale creative globally and ensure it feels local and authentic ...