It's that time of year: Cannes Lions 2026 is upon us, and the case for marketing effectiveness has never been more urgent. We have never known more about how advertising and creativity work, but ...

Nestlé Brazil, a food and beverage company, successfully revitalised its Aveia oats range in 2023, positioning it as a versatile cooking ingredient to enhance consumer engagement and increase market ...

As consumers increasingly turn to AI-powered interfaces for brand search queries, an eight-month analysis of 30 brands over six categories shows that two-thirds of LLM visibility is driven by the past ...

Zoe Hamilton, Chief Strategy Officer for Unilever at Ogilvy London, and WARC's Amy Rodgers discuss why Dove's Real Beauty campaign proves the power of longevity in boosting marketing effectiveness.

Canon, a camera and printer brand, aimed to redefine its presence at the Drupa 2024 print exhibition in Düsseldorf, Germany, by transforming a high-stakes event into a long-term commercial opportunity ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Marketers need to reframe brand-building and performance marketing as an integrated approach, with the role of brand-building emphasised as the digital disruptors grow. Marketers should focus on ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

Media diversity provides new opportunities for brands to drive growth over the short and the long term through partnerships and smart combinations of platforms and channels. As investment shifts to ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness – speaks to WARC’s Anna ...

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...