The Expedia-owned travel brand is using generative AI to help scale creative globally and ensure it feels local and authentic ...

David&Goliath and director Adam Berg blend CGI with practical effects to frame rival compact SUVs as playthings.

Marketing leaders must actively communicate their business impact to reposition marketing as a growth driver, not just a support function, within their organizations.

Beauty brands are using AI for data mining, content creation, chatting with loyalists and for product discovery in order to deepen consumer connections.

Celeb marketing isn’t losing its impact, but brands must not confuse recognition for relevance.

The Immigrant Factor” reshuffles the tournament favorites by sending stars back to their ancestral roots.

Beauty brands are using AI for data mining, content creation, chatting with loyalists and for product discovery in order to ...

Cola Co.’s ongoing global agency review, has named Sam Tomlinson CEO.

The chain partners with local artists in a campaign from agency First Rodeo.

TBWA and director Dougal Wilson help the candy brand expand “Two Is More Than One” to 20-plus markets.

Improved automated systems caught 25,000 “spammy posts and comments” a day during the first quarter, Reddit announced.

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