But sales organizations are failing to reinvest AI efficiency savings, Gartner finds. Plus: Consumers want AI shopping help, not purchase decisions.

New capabilities in QAirbyte Agents make it easier for AI agents to access, understand, and act on enterprise data across systems.

SAS today launched SAS 360 Marketing AI to help marketers build, deploy, and scale machine learning models with purpose-built guided workflows and customizable recipe templates for common marketing ...

ActiveCampaign's Google Ads Connector for Active Intelligence brings AI-guided campaign creation and reporting to marketers.

Model Context Protocol (MCP) servers bring Salesforce CRM data, Tableau analytics, Data 360, AI agents, and business workflows directly into the conversational interface of Slack.

Zywave, a technology provider for insurance distribution, today introduced Zywave Apex, a complete artificial intelligence growth stack for the front office that provides quoting, account intelligence ...

Collaboration combines NIQ's Product Intelligence capabilities with Lula Commerce's platform for digital commerce for convenience retailers.

S ales organizations that provide sellers with artificial intelligence-enabled next-best-action guidance are 2.6 times more likely to achieve commercial growth, according to a sur ...

OptifiNow, provider of a CRM platform for wholesale mortgage lenders, has integrated with RETR, a mortgage and real estate data intelligence platform, bringing RETR's loan officer and mortgage company ...

New research from Forrester calls on marketing leaders to shift their focus from AI-driven cost savings to preserving creativity and differentiation.

How Tech Products Really Win Hearts and Minds, brand strategist Lifang He delivers an end-to-end integrated product and brand strategy model to avoid the pitfalls that often tank promising innovations ...

Contentsquare also launched its first Snowflake Native App, now available on the Snowflake Marketplace. By combining Contentsquare's deep understanding of digital behavior with Snowflake's enterprise ...