New research from System1, WPP Media, and TikTok — presented at Cannes Lions 2026 — puts numbers behind what makes creator marketing work. Engagement rate has no relationship to brand memory, creative ...

Nestlé Brazil, a food and beverage company, successfully revitalised its Aveia oats range in 2023, positioning it as a versatile cooking ingredient to enhance consumer engagement and increase market ...

This line-up of the Creative Impact content stream draws inspiration from a diverse spectrum of visionaries and thinkers that will help inspire your work.

As consumers increasingly turn to AI-powered interfaces for brand search queries, an eight-month analysis of 30 brands over six categories shows that two-thirds of LLM visibility is driven by the past ...

Canon, a camera and printer brand, aimed to redefine its presence at the Drupa 2024 print exhibition in Düsseldorf, Germany, by transforming a high-stakes event into a long-term commercial opportunity ...

Soft drink brand Coca-Cola used a multimedia campaign to develop a long-term role for the brand by associating it with the Thadingyut festival in Myanmar. Soft drink brand Coca-Cola used a multimedia ...

Media diversity provides new opportunities for brands to drive growth over the short and the long term through partnerships and smart combinations of platforms and channels. As investment shifts to ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

The global ad market is forecast to be $1.19trn in 2025, growing 8.9%, an upgrade of 1.5pp from WARC’s September forecast. Alphabet, Amazon and Meta will collectively absorb the vast majority of ...