Conjoint analysis is a technique that allows managers to analyze how customers make trade-offs. It can be used to understand how customers make trade-offs in benefits (and thereby can be used to ...

One of the most common complaints among marketing professionals is the lack of respect they receive from the rest of their company. This is especially true in technology- and science-based companies.

Understand the Series 79 exam requirements for investment banking roles, including necessary sponsorships and key topics like mergers, equity, and debt offerings.

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Eric's career includes extensive work in ...

When the IBM PC was new, I served as the president of the San Francisco PC User Group for three years. That’s how I met PCMag’s editorial team, who brought me on board in 1986. In the years since that ...

Using a VPN, or virtual private network, is one of the best ways to protect your online privacy. We review dozens every year, and these are the top VPNs we've tested. I’ve been writing about ...