Billionaires and tech leaders, including David Zaslav and Bob Iger, meet in Sun Valley for the annual Allen & Co conference.

The small Idaho resort town of Sun Valley will be once again overtaken by media and tech titans for the annual Allen & Co.

The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans closer to the sports they enjoy — and make advertisers part of the exchange. The new ...

The platform, "ESPN Fan House," aims to foster "a new class of participation-based sponsorship" across media including TV, digital and onsite events.

ESPN is bringing the fans home. The Disney-owned sports network has launched ESPN Fan House, a “fan-centric engagement hub” that will “connect fans more deeply with ESPN’s coverage of college sports, ...

For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit. The tool behind it should track scans down to the channel, feed data into a ...

The college golf recruiting process has always been a grind. Tournament after tournament, email after email, hoping the right coach sees you at the right time. For most junior golfers, it feels like ...

From their humble beginnings as tools for the automotive industry to being major players during the COVID-19 pandemic, QR codes have come a long way to become must-have tools for marketing and ...