Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Netflix hopes the special sauce of their newly expanded expanded Ads Suite with assists from Amazon and Yahoo DSP will make CTV look different. This balance of data and technology, making things ...

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.

Two of the top shows on Netflix are celebrating their fourth seasons on the streamer in February. Season 4 of the romantic drama Bridgerton premiered in January, but the remaining episodes are ...

Netflix has a fantastic library of Korean TV shows, making expanding one’s horizons into international television a seamless experience. And K-dramas encompass all sorts of formats: from soapy ...