A better system for understanding the real value of happy customers by Fred Reichheld, Darci Darnell and Maureen Burns From the Magazine (November–December 2021) On a scale from 0 to 10, how likely ...

How many times have you been asked what operating system version you use, and you haven’t got a clue? The question is often asked when you’re seeking technical support for software or hardware issues, ...

It’s time to start measuring and managing their worth. by Rob Markey The true purpose of a business, Peter Drucker said, is to create and keep customers. Most managers understand this, but few behave ...

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