Performance Marketing Meets AI: How To Build An Experimentation Framework That Scales

AI made experiments cheap to run, not easy to trust. Build an experimentation framework that gets harder to pass as the tests ...

Weak connection: Why influencers sometimes fail to influence

Conventional wisdom holds that targeting the best-connected individuals in a social network is an effective way to nudge a ...
Morning Overview on MSN

Astronomers found evidence that dark energy may pour out of black holes

A peer-reviewed paper published in The Astrophysical Journal Letters argues that black holes gain mass in step with the ...
BMJ Open

Mental health outcomes and psychosocial correlates among adult members of business families in Germany (WIFU-GESUND): study protocol for a representative c…

Introduction Mental health is an urgent public health issue with social and economic relevance. Business families play a key ...
Morning Overview on MSN

The Toyota Tundra is the pickup most likely to reach 250,000 miles

Truck buyers who plan to keep their pickups for the long haul now have a clear front-runner. The Toyota Tundra carries a 30.0 percent predicted chance of reaching 250,000 or more miles, according to ...
Lupus Science & Medicine

Upadacitinib enhances platelet procoagulant responses in a subset of healthy individuals and patients with SLE: a pilot study

Background Janus kinase inhibitors (JAKis) are emerging therapies for SLE, but concerns regarding thromboembolic risk persist ...
BMJ Open

Multidimensional correlates of adherence to cardiovascular treatment among patients with multimorbidity from tribal communities in South India: an exploratory cross-sectional study

Introduction Tribal people in India face a growing risk of multimorbidity, primarily from cardiovascular diseases (CVD) due to changing lifestyles and unique socio-cultural and political factors. We ...