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As sports brands seek to diversify their reach and deepen fan loyalty, the Swift-Kelce effect underscores the strategic value of embracing broader cultural affiliations. Future marketing efforts may ...

On this day (February 23) in 2015, Bobby Emmons died in Nashville, Tennessee, at the age of 72, just four days after his birthday. His career spanned decades and saw him wearing many different hats.

A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...

6 Clinical Research Centre, Copenhagen University Hospital, Amager-Hvidovre, Denmark Background Adolescent female football and handball players are among the athletes with the highest risk of ...

The World Bank Policy Research Working Paper Series encourages the exchange of ideas on development and quickly disseminates the findings of research in progress. This series is aimed at showcasing ...

This useful study supplements previous publications of willed attention by addressing a frontoparietal network that supports internal goal generation. The evidence is solid in analyzing two datasets ...