Since the 1990s, Nike has flipped its iconic logo around for irreverent athletes and shoes that connect with youth culture.

In 2018, Columbus hosted a classic Final Four tournament. The event is back in the city for 2027 starting with the unveiled new logo.

The 31st annual Best of What’s New awards. By Popular Science Team Updated May 26, 2021 6:37 AM EDT Get the Popular Science daily newsletter💡 Breakthroughs ...

COLUMBUS, Ohio (WCMH) — The 2027 NCAA women’s basketball Final Four will be coming to Columbus and the logo for it has been unveiled. The NCAA released the logo that will be on center court at ...

Can an athlete logo contain multitudes? Can a monochromatic mark somehow capture all the glory of a basketball player’s achievements, the verve of a charismatic tennis star, or celly after a scored ...