Kathryn Jezer-Morton recently wrote a viral article for The Cut saying that we should all try to make 2026 the year of “friction maxxing.” Here's why she's right.

While friction isn’t the only influence on the slopes, it is definitely something at the top of a skier’s mind—especially when they’re staring down their race from the top of a very large hill.

Marketing’s real AI advantage won’t come from adopting it quickly, but from defining early and clearly what should never be ...

Explore the dynamics of mass tipping with springs and friction in this detailed physics analysis! This video demonstrates how forces, torque, and friction interact to influence tipping behavior, using ...

One type of friction can waste energy even when two perfectly smooth surfaces move against each other, but researchers are getting a handle on how to attenuate or stop it completely ...

Super Bowl LX ads expose gaps between AI hype and reality — and why homebuilders must rethink data, culture and customer learning to compete.

The hardest leadership lessons don't come from clean markets — they come from those where clarity threatens the status quo and where doing the right thing requires leaders to change incentives before ...

China’s support for Russia’s war on Ukraine is even more extensive than previously thought. Beijing’s aid for the Russian war ...

Agency does not vanish in one dramatic moment due to AI exposure. More often, it dissolves—gradually, politely, with ...

The UK needs an enduring and dynamic approach to cybersecurity, one that embraces continuous related cyber operations to ...

Most people only start thinking about feng shui when something has gone wrong.By the time they seek advice, a business has stalled, family relationships are strained, or their health has ...

Proof of personhood (PoP) tries to make online participation Sybil-resistant by ensuring “one human = one account,” without full doxxing. PoP helps most when governance ...