To mark 10 years, L.O.L. Surprise! unveils new dolls, festival play sets and a live action series.
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LOL Surprise! turns 10 with Jennie and Rosalía dolls: Where to buy the new Music Festival collection
A decade of unboxing surprises gets a pop culture upgrade.
Instead of accessories, this Barbie comes with a collection of fun games that--for once--aren't sold separately.
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