Xbox, under new management, hopes you’ll take a long gander at the limited edition Xbox Series X25’s obscenely green translucent plastic and swoon with a sense of early 2000s nostalgia. The ...

E3 might be dead, but the E3-era console-war gusto is in full resurrection mode thanks to Xbox and PlayStation’s rekindled “exclusives” rivalry. Thankfully, there’s Summer Game Fest — and Xbox’s own ...

Joshua started at GameRant in 2017 where he fell in love with a company that supports creativity, treats video games with the respect they deserve, and is complete with people whose passions match his ...

Microsoft Corp. hired a longtime video-game industry analyst to help turn around its Xbox division. On Wednesday, Xbox announced it appointed Matthew Ball to the position of chief strategy officer.

Xbox has hired Matthew Ball, a video game analyst best known for his popular annual state of video gaming report, as its new chief of strategy. The decision was announced by new Xbox CEO Asha Sharma ...

Microsoft’s next Elite controller has just leaked, and the design looks familiar at first glance. Though, it’s not just a typical refresh, as the next pro Xbox controller could be changing things up.

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. The Xbox Elite Controller 2 has remained one of the best options for ...

The Elite 3 controller appears to have new scroll wheel buttons, a removable battery, and a cloud mode button. The Elite 3 controller appears to have new scroll wheel buttons, a removable battery, and ...

The new leaders of Xbox have wasted no time in making changes to Microsoft's gaming division. Since Phil Spencer and Sarah Bond left the company in late February, new CEO Asha Sharma and chief content ...

TL;DR: Xbox is introducing a new startup sound and animation next week, reflecting a broader rebranding effort led by CEO Asha Sharma to strengthen Xbox's identity amid shifts in console, PC, and ...

Michael Ingram is a Senior Contributor from the United States of America. Michael has been writing for GameRant since 2021, writing both analytically and fiction for years beforehand. Michael is a ...

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