Windows Central

"We have no desire to move away from the console business": Xbox reaffirms Microsoft's commitment to console even as it plans to "get better" at PC, mobile

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Windows Central

"The crisis is the right term": Xbox strategy chief says memory shortages will impact next-gen and Project Helix, but Microsoft will work to adapt

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HotHardware

Microsoft Is Rethinking The Entire Xbox Business As Console Costs Surge

Just days after Microsoft unveiled an exciting slate of games and celebrated the 25th anniversary of Xbox, the gaming division’s CEO, Asha Sharma, addressed its next-generation console. In an ...
IGN

Paying the price.

The spiralling cost of new and existing consoles will require "radically different business models" over the coming generation, Xbox boss Asha Sharma has said. Speaking to Fortune, Sharma acknowledged ...
Windows Report

Xbox Reassesses Project Helix as Rising Hardware Costs Challenge Future Console Plans

Microsoft is reevaluating aspects of its next-generation Xbox strategy as rising hardware costs continue to impact the gaming industry. During Summer Game Fest 2026, Xbox Chief Strategy Officer ...