InMarket data shows Tubi drove a 27.5 percent visit lift in quick-service campaigns, outpacing AVOD and FAST rivals by a ...

Reviews, creator partnerships, and sponsored content can shape how AI systems understand and recommend your brand. Learn why.

The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...

A new campaign called Independent Podcasters Day is designed to showcase the unique accomplishments and challenges of ...

Chris is a Senior News Writer for Collider. He can be found in an IMAX screen, with his eyes watering and his ears bleeding for his own pleasure. He joined the news team in 2022 and accidentally fell ...

With heightened focus on key streaming platforms’ advertising areas, Samsung Ads says its highly viewed home screen is now available programmatically for brands to purchase. The company says that for ...

Boyle debuted a huge makeover earlier this week, 17 years after rising to global stardom with her rendition of "I Dreamed a Dream" on "Britain's Got Talent." Joey Nolfi is a senior writer at ...

For over 25 years, epocrates has been a leading source of clinical intelligence for healthcare providers, delivering validated, actionable medication insights at the point of care. Its AI-powered ...

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las ...

Global, the Media & Entertainment group, has announced that it will directly sell premium advertising across its expanding YouTube content network for the first time, creating new opportunities for ...

As it heads into the upfronts, the tech giant is leaning on the NFL, NBA, WNBA and other events to drive its ad business forward. By Alex Weprin Senior Editor Amazon has quietly built an advertising ...

NASA this week released a stunning video of “Earthset,” the humbling moment when the Artemis II crew (now back at home) caught a view of Earth setting behind the lunar surface. From the window of the ...