Why marketing mix modeling is still hard to get right

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...
AdExchanger

This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance

A new campaign planning tool from Strategus analyzes historical campaigns in the same vertical to see what targeting ...

A pro-AI group spent $500K on ads for Byron Donalds using controversial media firm

The AI industry backed ads promote Donald Trump's endorsement of Byron Donalds for governor, but don't mention AI or data ...

Future of prediction markets is anyone’s bet as nation’s first ban starts Aug. 1

For Kalshi trader Taylor Jensen, the fun of using the prediction market platform to bet on the outcome of storms and other ...
techtimes

Stealth Marketing Targets ChatGPT: Reddit AI Flags 25,000 Poisoned Posts Daily

Illustration taken in Frankfurt am Main, western Germany, on January 22, 2026, shows the logo of US social news aggregations Reddit on a smartphone screen and Reddit logo on a laptop screen. Kirill ...
BeInCrypto

Google Puts a New Prediction Markets Ban on Chrome

Google bans Chrome extensions enabling real-money prediction market trades from August 1, adding privacy and AI rules.