Why marketing mix modeling is still hard to get right

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...
Asharq Al-Awsat

Study Says 93% of Sudanese Want Peace

A comprehensive Sudanese study has revealed that 93.2% of Sudanese support peace negotiations, a finding that participants described as “digital evidence refuting claims used to justify the ...

AI can predict how you’ll respond to a survey. But that’s not the same as understanding you

Silicon sampling’ promises easy answers to tough questions about human behaviour – but the reality is more complicated.
eLife

Celldetective, an AI-enhanced image analysis tool for unraveling dynamic cell interactions

Celldetective is an open-source software integrating segmentation, tracking, and event detection to perform high-throughput end-to-end study of dynamic cell interactions, without requiring coding ...
Tech Times

New APT Group Hits Power Grids in Three Countries with AI-Crafted Malware

Armored Likho BusySnake Stealer, a Python-based infostealer first disclosed by Kaspersky, is actively targeting government ...
BMJ Open Sport & Exercise Medicine

More time spent in moderate-to-vigorous physical activity and sleep is associated with a lower incidence of hip or knee osteoarthritis

Introduction Osteoarthritis is the second most prevalent musculoskeletal disorder and mostly affects hip and knee joints. Movement behaviours have been associated with the incidence of osteoarthritis.
IEEE

A 1.6-to-3.8GHz Reconfigurable FMCW Radar SoC with 81.5% Relative-Bandwidth PLL for Real-Time Life Detection in Disaster Response

Abstract: A 1.6-to-3.8GHz FMCW radar SoC for real-time non-line-of-sight life detection is implemented in 40nm CMOS. An 81.5% BW ring-VCO PLL with DTC achieves 29 ...
Analytics India Magazine

Which are the Leading AI Agents in Software Testing?

AI agents are now taking over repetitive work, identifying issues humans may miss, and helping teams maintain testing speed ...