We all know how easy it is to spend hours watching videos on YouTube. Why do we go down that rabbit hole? Mostly because of a combination of computer programming and marketing know-how called ...

Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers are happy with what they watch. This article examines how YouTube’s algorithms work to ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...