Asda stands by ‘Everyday low prices’ marketing strategy despite sales slump
marketingweek.com
Asda stands by ‘Everyday low prices’ marketing strategy despite sales slump
Sales at stores open for more than a year were down 1.6% in the 13 weeks to 30 September, a step back from 0.6% like-for-like growth in the second quarter. However, that was a better performance than…
Nov 13, 2014
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