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2:26
fourweekmba.com
What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle - FourWeekMBA
In his book, Crossing the Chasm, Geoffrey A. Moore shows a model that dissects and represents the stages of adoption of high-tech products. The model goes through five stages based on the psychographic features of customers at each stage: innovators, early adopters, early majority, late majority, and laggard.
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